Author Archives: Vijayashankar Na
Ascension Health Systems Data breach
The reported breach of 6 million data sets of Ascension Health Systems opens up certain discussion points. The data breach followed a ransomware attack from Black Basta indicates caused by an accidental downloading of a malicious file. It is reported … Continue reading
The Art of Digital Advertising in the Privacy Era
We opened up a discussion yesterday on the challenges before a digital marketing or a digital advertising company after the advent of Data Protection laws such as DPDPA. Advertising is focussed on the five principles namely creating Awareness, Interest, Desire … Continue reading
DPDPA Impact on Digital Advertising and Marketing companies
One of the toughest challenges presented by DPDPA is for the Digital Marketing and Advertising Companies. Marketing to be effective needs market segmentation and Advertising to be effective requires the messages to be tailored for the audience. The movement of … Continue reading
ZeeTV needs to set aside Rs 250 crores for DPDPA fine
As the data protection community awaits the notification DPDPA rules, there is a speculation that Government is hesitant since Government bodies are not ready. While it may be true that the Government bodies are not fully ready for DPDPA, private … Continue reading
Data Access Request could land you in a Zugzwang moment
In our previous post, The Zugzwang won the challenge wee had raised some concerns of a DPO that arise when we receive a Data Access Request. This was discussed during an event in Bangalore yesterday and I share some of … Continue reading
The Zugzwang that won the Challenge
Mr Gukesh became the youngest World Chess champion by winning the FIDE word championship by cornering Mr Ding in a Zugzwang position where White (Ding) had to make a move but any move would have led to loss. This zugzwang … Continue reading