India is a fertile ground for misuse of AI through Fake news creation and distribution. It is expected that this would grow multiple times in the next few months and there could be an international tool kit under development to use Deep Fake videos to disturb the electoral democracy of India.
The Government is hesitating to notify the DPDPA rules which could bring agencies involved in distribution of online news under reign.
In this phase we can expect that AI created deep fake would proliferate through X, WhatsApp, Instagram and YouTube.
Simultaneously this will make any information on the Internet unreliable.
The challenge is therefore to identify what is to be accepted as credible information when it is presented online.
Apart from a notification that can be given under ITA 2000 without any further need for change of law, we urge that as a part of ethical use of AI, the following measures are initiated.
It is essential that any responsible AI developer should incorporate such codes in the software that a signature of the original developer and the licensee is embedded into a creation of an image, video or text through a steganographic inscription which cannot be altered or destroyed.
Attention of MeitY is drawn to ensure that this control is notified immediately under ITA 2000 before it is too late..
This “Genuinity Tag” should be embedded in all AI and taken note of by genuine users and AI auditors as a necessary compliance measure for AI related compliance.
A regulatory agency or an NGO should take the responsibility to “Register” genuine AI” and issue certificates of reliability assurance as a part of the AI algorithm audit.
Ujvala Consultants Pvt Ltd is in the process of developing such a registration system leading to an AI-DTS evaluation.
(Watch out for more)
Naavi
