Daily Archives: December 21, 2024

Ascension Health Systems Data breach

The reported breach of 6 million data sets of Ascension Health Systems opens up certain discussion points. The data breach followed a ransomware attack from Black Basta indicates caused by an accidental downloading of a malicious file. It is reported … Continue reading

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The Art of Digital Advertising in the Privacy Era

We opened up a discussion yesterday on the challenges before a digital marketing or a digital advertising company after the advent of Data Protection laws such as DPDPA. Advertising is focussed on the five principles namely creating Awareness, Interest, Desire … Continue reading

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